The Person Behind Suzume AI

Real experience. Real empathy for growing businesses. Built by someone who's been in your shoes.

Ian Wroblewski - Founder of Suzume AI
Ian Wroblewski
Founder & Director
  • London, United Kingdom
  • AAT Qualified, ACCA Part-Qualified
  • 7+ Years in Finance
  • AI & Automation Specialist

I started Suzume AI because I kept seeing the same problems in every business I worked in.

Messy spreadsheets. Manual processes that nobody questioned. Teams spending hours on work that should take minutes. Founders and senior leaders too busy firefighting to step back and fix what was really broken.

I know what that feels like, because I've lived it. For the past seven years I've worked inside fast-growing companies as the person responsible for making the numbers work. Not from a consultancy office or behind a strategy deck, but on the ground, in the detail, every single day.

I started my career in 2018 as a Finance Assistant at Nicoll Curtin, a London-based tech recruitment group. I had a chance to get involved in a lot of things: payroll, credit control, bank reconciliations, daily cashflow reports for the board. It was a crash course in how a real business actually runs. Within 18 months I was promoted to Assistant Management Accountant, helping implement a new ERP (Business Central) and billing system across the group. That experience taught me something that stuck: the right systems, set up properly, can change the entire rhythm of a business.

From there I joined Gazelle Global, an international recruitment consultancy, as Finance Officer. The finance function there had gaps, so I built core processes from scratch: management accounts, month-end accruals, overhead recharges, intercompany reconciliations. Within a year I was promoted to Finance Manager overseeing all EMEA operations, managing VAT across four European countries and liaising with accountants in Germany, the Netherlands, Poland, and France.

In 2022 I moved to Spacemade, a fast-scaling coworking and flexible workspace operator. I joined as Management Accountant looking after five entities and left four years later as Finance Manager responsible for seventeen. I built and led a team of five, set up an offshore delivery function, implemented new finance systems like Datasights, and cut our month-end close by six days. I also secured a credit facility to support the company's liquidity during rapid expansion.

Throughout all of this, one theme kept repeating: the businesses I worked in were growing faster than their systems could keep up. The tools existed to solve most of their problems, but nobody had the time, the cross-functional view, or the technical curiosity to connect the dots.

That's what Suzume AI is. It's the service I wish every business I've ever worked in had access to: someone who genuinely understands how a business operates from the inside, combined with a deep knowledge of modern tools and AI, who can come in and make things actually work better.

I'm not here to hand you a 60-page strategy deck and walk away. I'm here to sit alongside you, understand what's really going on, and help you fix it. Whether that's automating your month-end, choosing the right software stack, building a dashboard your board will actually use, or implementing AI tools that save your team hours every week.

I work best with SMEs and mid-sized businesses because I understand the reality: lean teams, tight budgets, and the need for every investment to deliver tangible value. That's the world I come from, and it's the world I'm building Suzume AI to serve.

The Journey So Far

  • 2026 - Present
    Founder & Director
    Suzume AI Ltd
    AI-powered advisory for ambitious businesses. Finance, tech, automation, and reporting - delivered as a partner, not a vendor.
  • 2022 - 2026
    Finance Manager
    Spacemade
    Scaled from 5 to 17 entities. Built a team of 5, set up offshore operations, reduced month-end by 6 days, set up a credit facility to support liquidity during rapid expansion.
  • 2020 - 2022
    Finance Manager - EMEA
    Gazelle Global Consulting
    Built finance processes from scratch. Managed multi-country VAT across four European jurisdictions.
  • 2018 - 2020
    Finance Assistant → Asst. Management Accountant
    Nicoll Curtin Technology (The Hive)
    Where it all started. Daily cashflow, payroll, credit control, ERP implementation, learning every corner of how a real business runs.

Qualifications & Tools

A blend of formal finance credentials and deep hands-on experience with the platforms that power modern businesses.

Professional Qualifications

AAT Qualified. ACCA part-qualified. Combining formal rigour with practical, commercially-focused thinking.

Accounting & ERP Systems

Deep expertise across the platforms your finance team uses every day. We are not affiliated with or sponsored by any vendor listed.

Xero QuickBooks Sage Business Central Navision NetSuite

Specialist Integrations

Experienced in selecting, implementing, and connecting the tools that eliminate manual work. We are not affiliated with or sponsored by any vendor listed.

Datasights Fathom Chaser Dext ApprovalMax Pleo Happl Google Workspace Microsoft 365 PeopleHR Zoom GoCardless Stripe Zapier Zoho Assist Jet Reports RSM InTime Office RnD & many more

AI & Automation

Leveraging AI tools to automate workflows, reduce manual work, and build bespoke solutions tailored to individual business needs. From prompt engineering to custom-built agents. We are not affiliated with or sponsored by any vendor listed.

N8n Zapier Nanobanana Claude ChatGPT Grok Gemini Copilot

Built on Three Principles

These aren't slogans on a wall. They're the commitments I make to every client, on every engagement.

Hands-On, Not Hands-Off

I don't send a deck and disappear. I work alongside your team, in your systems, until the job is done and the results are real.

Honest & Straightforward

If something won't work, I'll tell you. If there's a quicker, cheaper way, I'll suggest it. My advice serves your business, not my invoice.

Built for Growing Businesses

I understand lean teams and tight budgets because I've worked inside them. Every recommendation is designed to deliver value you can see and measure.

Beyond the Spreadsheets

When I'm not helping businesses work smarter, you'll probably find me windsurfing, mixing drum and bass in the studio, training martial arts, or rewatching a sci-fi film for the third time. I'm a big believer that the best ideas come when you step away from the screen, and I bring that same energy to my work: practical, curious, and always looking for a better way to do things.

Let's Have a Conversation

No pitch, no pressure. Just a focused chat about where your business is today and where you want it to go. If I can help, I'll tell you how. If I can't, I'll tell you that too.